For the first time, when you talk to the characters on the screen, they talk back!!!
Interactive Entertainment is a unique brand of fictional storytelling designed by Allen Saulnier and E11even Entertainment Studios. Developed in 2011 for the feature film Seeking the Dead, this unique style of storytelling crosses the fourth wall allowing the audience to participate in an ongoing dialogue with the fictional characters they are watching on TV, Film and/or social media platforms. Not only can audiences participate in ongoing conversations with the characters, they can influence plots, character relationships and the style of the show by simply becoming involved.
The technique was developed by Allen during his years at the Ym Actors Group. The group was developed to provide a training facility for actors and crew to gain experience during the early stages of their careers. The group was open to colleges, universities and high-schools and talent from all over Ontario. Members would join and Mr. Saulnier would write a film that would be shot edited and performed based on the perameters of each course. Occassionally the cast would range from 7 - 90 years of age, one course would have five members, another would have fifteen. People from all walks of life would participate. Allen would have to utilize creativity and ingenuity to produce an original film with each course's unique perameters. Thus each film was a new challenge. It was this constant change that would lead to Interactive Entertainment.
How It Works
Characters respond in real time to scenes being filmed. Thus performers would have to be able to improvise or memorize dialogue very quickly in order to create the sense of instant and real interactiveness with audiences.
The response thus far has been incredible. First established with the character Bijou Baxter in Seeking the Dead. Bijou started an open dialogue with audiences in 2011. For four years she continues to exchange emails, make video responses and talk about and to those who contacted her. She never broke character and the audiences response was overwhelming. An instant connection and affection was created. Allen calls this the Ferris Bueller effect.